Summer Endeavours in Greece

Accompany us on a journey to Pelion at the southeastern part of Thessaly in northern Greece captured by Ina Niehoff.

There is something about summer in Greece that changes one’s rhythm entirely. Days stretch longer than expected. Lunch slowly turns into dinner. Windows stay open late into the evening while the air carries in salt, heat, music, and the occasional sound of scooters passing through narrow streets. Time softens a little there.

We travelled through parts of the Greek islands with a small suitcase of Tom Àdam pieces, a camera, books already slightly worn from the heat, and no real intention other than to slow down for a while.

What stayed with us most was not necessarily the scenery, though it was impossibly beautiful, but the feeling surrounding everyday life. Morning swims before coffee. Linen drying in the sun. Long conversations under trees. Returning home sunburnt and exhausted after spending the entire day outdoors.

Those are the moments we often think about while designing.

For this journey, our loungewear became less about staying indoors and more about moving comfortably through the day, worn after the beach, during slow breakfasts, evening walks through small towns, or while reading on shaded terraces overlooking the sea.

The pieces naturally softened with the heat and travel, becoming part of the rhythm of the trip itself. Slightly wrinkled, carried from island to island, packed and unpacked endlessly.

Perhaps that is what we enjoy most about summer clothing: when it begins to reflect the places it has been.

Greece has always inspired us through its simplicity, natural textures, faded colours, quiet elegance, and the effortless balance between beauty and practicality. There is very little excess, yet everything feels deeply considered.

Looking back at these images now, they feel less like a campaign and more like fragments of a summer we were lucky enough to experience slowly.

And perhaps that is enough. Photographed by Ina Niehoff in Greece.